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Subtle Pride Hats and Apparel for Everyday Wear

Everyday Pride. Thoughtfully Designed.

Wear what feels right and Unfold at your own pace.

Shop Our Collection

The Bubble Tea Hat
$59.00
The "Magic" Hat
$59.00
The Fairy Bread Hat
$59.00

The Heart Behind the Hats

We create thoughtfully designed, minimalist hats that celebrate LGBTQ+ identity with subtle style. Pride should feel personal, wearable, and inclusive. Everyone deserves to express who they are in a way that feels right for them.

What Is Subtle Pride?
What Is Subtle Pride?

Subtle pride is a way of expressing queer identity through understated signals. These might come through fashion, accessories, language, or...

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Why We Use Recycled Cotton and Polyester: Soft on You, Kinder to the Planet
Why We Use Recycled Cotton and Polyester: Soft on You, Kinder to the Planet

The materials we choose are just as meaningful as the designs we create. Our commitment to subtle pride goes hand...

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Hat Maintenance: How to Keep Your Subtle Pride Hat Looking Fresh
Hat Maintenance: How to Keep Your Subtle Pride Hat Looking Fresh

Your hat is more than just an accessory. It’s a statement. Here’s how to care for it so it lasts...

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