In recent years, “subtle pride” has become a way for LGBTQ+ people to express their identity through small, understated symbols, such as a discreet rainbow on a hat, a gentle pop of colour, or a playful design like a cat or coffee cup. For many, this offers a personal, everyday form of expression that fits seamlessly into daily life.
Not everyone agrees. Critics argue subtle pride may undermine decades of work to make LGBTQ+ people visible and normalised in society. By keeping expressions minimal, some worry it makes the community less noticeable and could slow progress towards equality. Pride has historically been bold, public and unmissable and has challenged prejudice while celebrating identity openly.
The debate highlights a real tension between personal safety and comfort and visibility and advocacy. For some, subtle pride is empowering, allowing them to express themselves safely at work, school or in public. For others, it risks diluting the message, making pride feel optional or invisible.
At Unfold Collective, we understand that coming out is still hard even today. Many people want to express their identity while also feeling safe, comfortable, or keeping it personal. Subtle pride is not a compromise. It is a personal choice that allows people to celebrate themselves quietly on their own terms.
Unfold Collective exists to fill the gap for this minority within the community who want to show pride in their own way but have not found a brand that supports them. Our hats combine everyday style with subtle, meaningful designs, giving people a safe, personal option to express pride without shouting it.
Ultimately, the conversation around subtle pride reminds us that there is no single way to be proud. Visibility, advocacy and personal expression can coexist, and how you choose to show pride is deeply personal.
